Adidas inked a 10-year kit deal with Spanish soccer club Sevilla, becoming the second LaLiga club in the company’s stable, ...

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

Minnesota Timberwolves guard Anthony Edwards' first signature adidas basketball shoe was a smashing success. The adidas AE 1 ...

Soccer legend Lionel Messi debuted Inter Miami's third kit for 2025 and a matching pair of adidas Gazelle sneakers.

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A string of recent cyberattacks and data breaches involving the systems of major retailers have started affecting ...