Major League Soccer is reportedly considering ending its long-standing league-wide sponsorship deal with Adidas in 2030, ...

Seattle Mariners center fielder Julio Rodriguez is celebrated for his on-field talent and lucrative collaborations. With a ...

Tottenham Hotspur star Son Heung-nin has revealed that he would have loved to play alongside Ronaldo Nazario and also said ...

Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Newcastle United ended a 70-year wait for a domestic trophy with a 2-1 win over Liverpool at Wembley Stadium on Sunday.

After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...

LIVERPOOL, England (AP) — Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time ...

LIVERPOOL, England (Reuters) - Liverpool have signed a multi-year kit deal with Adidas (ADS.DE) beginning next season that ...

KNOXVILLE, Tenn. (WATE) — As One Knoxville SC gears up for its third season of men’s professional soccer, team officials have announced that they will launch a women’s team later this year.

Five-star Kansas signee Darryn Peterson has emerged as the winner of the 2025 Naismith Boys' High School Player of the Year award. The No. 2 ranked prospect won the award over fellow top-ranked ...

Soccer great Samuel Eto'o has successfully overturned a move to block him from running for a position on the sport's governing body in Africa. The Swiss-based Court of Arbitration for Sport said ...