Adidas has for quite a while been just a step above Russell Athletic in the uniform hierarchy, when you ask just about anyone, but lagging far behind the top two apparel behemoths in the cool factor.

Adidas is betting heavily against the earnestness of the old maxim that familiarity breeds contempt. The more people see sleeved basketball uniforms, the more they will like them—their ...

Back in August, while visiting Lubbock, former Texas Tech football great Patrick Mahomes unveiled a secret adidas uniform that the Red Raiders would sport later in the season. That uniform ...

Currently, the brand is catching a lot of negative publicity from loyal fans about new alternate uniforms. Every year, adidas rolls out new alternate college basketball uniforms for its flagship ...

With Adidas to become Georgia Tech's next apparel provider, it's worth a look at what the brand has done for other clients. The Sun Devils left Nike for Adidas in December 2014, agreeing to an ...

RELATED: Tulane baseball drops Mardi Gras themed uniforms that will have you wanting more There's been a lot of bad looks in the history of sports. Now, it appears that Adidas is writing another ...

Earlier this month, Adidas and Patrick Mahomes officially introduced a new football uniform for Texas Tech University, showcasing Mahomes' distinctive "Gladiator" logo. In a significant milestone ...

Adidas director of sports marketing Chris McGuire said the uniforms would help "players stand out during college basketball's biggest moments." "They're just new," Siva said. "You see a lot of ...

With NBA uniforms changing over from Adidas to Nike for the 2017-18 season, anticipation for the new designs has been running high. Nike released some details about the new jerseys today ...