The ball that will be used this summer is marketed as one that will support 'fast, precise play' - but how does it feel to ...

Lionel Messi and Patrick Mahomes team up for Adidas FIFA Club World Cup ad as the brand kicks off the tournament with a ...

There are also silver details and the official tournament logo 'FIFA Club World Cup 25' in white and gold. Sam Handy, adidas Football's general manager, explains: "We wanted to create a ball that ...

Adidas is adopting a highly targeted approach for the launch of its 2022 World Cup kits, eschewing the dazzle ... Matt Davidson, the head of global football brand marketing at Adidas, said ...

Where Adidas goes in any World Cup cycle, Nike is never far away, and vice versa. They are rival firms with differing philosophies but on this, the biggest commercial battleground in football ...

The Adidas Brazucam is a World Cup football packed with cameras, putting you in the centre of a kickabout with the world's biggest soccer stars. Richard Trenholm Former Movie and TV Senior Editor ...

Every four years, fans from around the world unite for the greatest soccer tournament: the FIFA World Cup. Adidas is adding to the excitement with its grand reveal of the home and away federation ...

The match balls used at the World Cup are the most important in football, which is why Adidas has produced a special edition for the finale. There are just four matches left at what has been a ...

Expand to read more Nike Inc. The World Cup kicks off next Thursday ... Nike's creative director for football, and Jennifer Valentine, Adidas' category manager for soccer. Here's what they ...

Adidas have released a batch of 2023 Women’s World Cup kits for nine of the ten sides they’ll be outfitting at this summer’s tournament. The secondary strips for Argentina, Colombia, Costa Rica, ...

Soccer superstar ... s 2022 World Cup victory. Messi’s new boots feature curved gold stripes across the front, crisscrossed with pale blue stripes reminiscent of both the Adidas logo and the ...

When England and Spain meet in the World Cup final on Sunday, millions of football fans will be glued to their televisions. Many will gamble on the outcome. But for companies like Nike and Adidas ...