From AI and sports to ad tiers and brand renaming, here were the biggest trends during the 2025 TV advertiser upfronts.

We are ranking the top 20 TV commercials featuring current or former Cal athletes. The rankings are based primarily on the appeal of the ads, but the number of ...

Brands leverage tariff headlines in marketing to connect with consumers amid economic uncertainty and heightened urgency.

Natalie Jasmine Harris noted “similarities” between her short film “GRACE” and the former first daughter’s recent Nike ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly successful in modern times because trust, emotional connections, and clear ...