Medicare Advantage plans increasingly rely on middlemen for marketing, a move that is hiking costs and making it more difficult for the government to oversee and regulate health plans that millions of ...

So, let’s explore eight things that boomers got famously good at, which younger generations are now taking apart and ...

Sara H. Jodka of Dickinson Wright PLLC discusses state-level data privacy laws, which have sought to impose additional and ...

Sir Sadiq Khan has been accused of backtracking on his promise to rid the Underground of promotions for casinos and gambling ...

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the ...

A referral program is like a marketing strategy that drives customers to recommend your brand to other connections in their ...

Ad industry leaders are modifying their social impact strategies to move beyond buzzwords, according to Campaign’s exclusive ...

Discover how the latest POPIA guidance expands direct marketing rules to include phone calls & voice messages. Stay ahead on ...

CPA is often used for performance-based advertising as it provides a clear and measurable ROI. Used for in-app video ads, this model measures the cost based on the number of views the ad gets. Though, ...

The advertising blitz tests whether Musk – whom Forbes pegs as the world’s richest person – will prove a political liability for Republicans as he continues to take a leading role in ...

To find a brief definition of the networking term you are looking for user your browser’s “Find” feature then follow links to a fuller explanation. AI networking refers to the application of ...

What do the statistics say about the new trend shift in the CTV business? According to AdWeek, CTV advertising spending has increased by 57% between 2020 and 2021 and is expected to increase by 39% by ...