Czechia proposes changes that will better define the role of patient organisations when informing patients about therapeutic procedures without violating advertising regulations.

As we navigate the challenges facing our industry, we must prioritize both efficiency and integrity – and focus on quality ...

AppLovin's advertising shift shows promise, but challenges remain. See why APP stock's near-term performance might underwhelm ...

When referring to content delivered via wired cable, telco, satellite or over-the-air distribution (versus internet), use the ...

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...

A Republican-led resolution in the Idaho House aims to bring gay marriage back into the spotlight, asking the nation’s high ...

The fox, a creature surrounded by folklore and symbolism across cultures, will often emerge as a symbol of cleverness and ...

Welcome signs serve as indicators of having crossed state lines. They are also important tools in marketing a state to ...

Child deaths due to abuse are difficult to read about. That's all the more reason to scrutinize exactly what was missed.

Definition: Counter advertising is an advertisement which responds to another advertisement. They are, at times parody of the original ad, but deliver a message. Counter advertising takes an opposing ...

The Marketing Society, in partnership with The Trade Desk and Campaign Middle East, held a round table for marketers to ...