Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Czechia proposes changes that will better define the role of patient organisations when informing patients about therapeutic procedures without violating advertising regulations.

As we navigate the challenges facing our industry, we must prioritize both efficiency and integrity – and focus on quality ...

AppLovin's advertising shift shows promise, but challenges remain. See why APP stock's near-term performance might underwhelm ...

Digital advertising has been in the Outcomes Era for over a decade. It is high time we exit it and embrace our entry into the Quality Era.

When referring to content delivered via wired cable, telco, satellite or over-the-air distribution (versus internet), use the ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...

Since the first radio commercial aired in 1922, the U.S. has been considered an ad society, meaning American culture can be ...

A Republican-led resolution in the Idaho House aims to bring gay marriage back into the spotlight, asking the nation’s high ...

It's said that the Romans first devised a hand gesture that served as a sign of formal respect for a military officer. In the ...

The fox, a creature surrounded by folklore and symbolism across cultures, will often emerge as a symbol of cleverness and ...