Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

The eight successful advertising campaigns below demonstrate how integral clever slogans are for a company's brand recognition. Every year, major companies spend billions of dollars to find clever ...

To identify America’s most famous company slogans, 24/7 Wall St. reviewed the advertising blog Quality Logo Products’ the 50 best slogans of all time. We added the latest annual revenue for ...

The research, conducted by YouGov on behalf of the Advertising Standards Authority (ASA), surveyed 6,808 people across the UK, asking them to recall a slogan or strapline from an ad they remembered.

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

More information: Joseph P. Redden, Test for the Best: Using ChatGPT to Create Effective Ad Taglines, Journal of Current Issues & Research in Advertising (2025). DOI: 10.1080/10641734.2025.2457663 ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...