More called "Afro Sheen: How I Revolutionized an Industry with ... his efforts to reach Black heads and pocketbooks. He knew TV ads weren’t aimed at Black audiences. So he didn’t just buy ...

“When I was in the seventh grade and cut my hair into an Afro, I used Afro Sheen. I grew up watching Soul Train. I lived in a world created by this man.” It wasn’t until 40 years later that ...

George E. Johnson, founder of Johnson Products Co. and creator of Afro Sheen, reflects on his journey from humble beginnings in a Mississippi sharecropper’s shack to becoming the first African ...