As digital touchpoints increase and businesses race to meet rising consumer expectations, integrating AI into your marketing ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...

Despite initial pushback from DMOs on adopting generative AI, leaders in the sector say it's imperative to move forward.

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

These trends allow faster experimentation with lower costs. In 2025, generative AI will be a huge asset in the digital marketing field. With generative AI, companies can create personalized marketing ...

Santa Barbara, Calif. — Nov. 14, 2024 — Invoca, the leader in revenue execution platforms, today released its second annual ...

Data reveals AI will be essential in financial services over the next 5 years, as it helps to plan a more bespoke experience.

This year, Coca-cola has used AI to create an “efficient” advertisement, saving the $100 billion company both time and money.

Artificial intelligence (AI) positively affected multiple businesses, including semiconductors, workplace collaboration ...

Educators warn that not learning to use AI tools will put marketing professionals at a disadvantage. Here's why. South Florida colleges encourage responsible AI use in marketing courses.

Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable ...