The new Alaska Airlines brand is a case-study in getting it right. While clearly updated with a modern lines and a new palette, the new brand carries the best of Alaska Airlines' legacy in its DNA.

As part of the brand change ... The plane will continue to include the Horizon logo on the sides of the aircraft, which will now appear in Alaska's dark blue color. Travelers will begin to ...

SEATTLE -- As part of a broad brand update, Alaska Airlines on Monday unveiled a makeover for the company’s logo and iconic Eskimo face that has been on the tail of the carrier’s airplane ...

Alaska Airlines will be retiring the Virgin America brand and logo by the end of 2019. (Alaska Air Photo) It all comes down to cost and consistency of branding: That’s why Alaska Airlines ...

the Seattle-based airlines released four new logos. The designs were all meant to honor and represent the "spirit of The Last Frontier," as one Alaska marketing material refers to it. And so ...

SEATTLE, March 18, 2025 /PRNewswire/ -- Alaska Airlines today announced the appointment of Eric Edge as Vice President of Brand & Marketing for both the Alaska Airlines and Hawaiian Airlines brands.