Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused advertising and a move to the middle.

Despite this dip, the stock is still up 25% over the last month—significantly outpacing the S&P 500’s modest 1.2% increase. However, this rally was not driven by ...

The American flag is one of the most recognizable symbols of the United States, but did you know that its design is more flexible than it appears? While the stars and stripes are carefully defined ...

American Eagle shares rose after Donald Trump praised its jeans ad featuring Sydney Sweeney. So, how much did AE make from the campaign?

American Eagle stock surged more than 20% Monday after President Trump praised Sydney Sweeney's controversial ad campaign with the retailer.

Trump Praised a Sydney Sweeney Ad, and American Eagle’s Stock Soared The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

American Eagle Outfitters Inc. stock soared Monday after President Trump voiced support for actor Sydney Sweeney’s controversial “great jeans” ad campaign.

"This is the modern formula for outrage marketing," said Molly McPherson, crisis and reputation strategist, according to CNN Entertainment.

After a week of online discourse, American Eagle has finally released a statement addressing the backlash to their Sydney Sweeney ad campaign.

American Eagle shut down the critics after Sydney Sweeney faced backlash for joking about having "great genes" in a controversial denim campaign.