Apple is reportedly evaluating whether to make an Apple-branded TVIt was rumored years ago, and it may be backPeople might pay a premium for privacy and long software support Apple doesn't make TVs,

Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

According to a fresh report, Apple could be revisiting the idea of releasing its own TV set. Here’s what we know about the project.

Between around 2009 and 2011, it was repeatedly rumored that Apple would be releasing a TV, but that obviously never happened. Now,

Apple is once again thinking about developing its own TV set. Amid a larger push to settle into the smart home market, the company is reportedly considering the potential of an Apple-branded television—a project it dropped over a decade ago after deciding it would be too difficult to pull off.