Rather than putting their traditional logo at midfield, the Rams used an alternate logo designed by Hawaiian-born artist Aaron Kai, who’s now based in Los Angeles.

The Big 12 court also reflects its partnership with trendy sportswear brand UNDEFEATED, whose “5-strike” logo runs along the baseline. The boutique is known for its collaborations with a focus ...

The Big 12 logo is seen on the court during the second half of an NCAA college basketball game between Cincinnati and Oklahoma State in the first round of the Big 12 Conference tournament, Tuesday ...

The logo’d court at the Big 12 Tournament is causing quite a stir. It’s cool or crass, awesome or an eyesore, depending on who you ask.