The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

AI-powered copywriting scales content creation, enhances SEO, and personalizes messaging for B2B brands. Intent Amplify® blends AI with human expertise to drive engagement and ROI ...

Today, Adobe (Nasdaq:ADBE) announced that enterprise digital networking company Lumen Technologies is embracing Adobe ...

Caroline Aspinall, commercial director and head of B2B at Smoking Gun PR, says B2B marketing has a bit of a bravery problem.

The ROI is real — and the relationships are even better. Here’s how top brands are scaling credibility through long-term ...

Mediafly officials say the acquisition plays a foundational role in their agentic AI-supported revenue enablement vision.

Oktopost, the leading B2B social media management, employee advocacy, and Marketing intelligence platform, announced today the acquisition ...

The Content Marketing Trend Study 2025 by Statista emphasizes that trust is at the heart of content strategy. Brands that ...

Credibility is a key pillar of content marketing, and channels are key to building it and achieving success in the strategy ...

B2B Marketer Sentiment Research’ reveals that 91 per cent of B2B marketers in the UAE find attention to be their biggest ...

Kyall Mai didn’t set out to become a poster boy for B2B marketing’s future. But as chief innovation officer at Esquire Bank, and now ANA’s 2025 B2 Marketer of the Year, that’s exactly where he’s ...