Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

By Carley Holmes, founder, Cactus Recruit With customer loyalty harder to achieve and buying journeys longer and more complex ...

YouTube announced Open Call, which will let brands broadly request sponsored content from creators who are part of the ...

At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner ...

Mediafly officials say the acquisition plays a foundational role in their agentic AI-supported revenue enablement vision.

A recent study published by Whop found that eSports is expected to be a $2 billion revenue market in 2025. This continues to be one of the prime ‘side hustles' among the Gen Z generation, with ...

Adobe announces launch of Adobe LLM Optimizer to improve brand visibility in AI-powered environments. Collaboration with Lumen Technologies yields impressive results.

Thursday, June 12, 2025, at 12 a.m. EDT Reported Revenues: $285 million in revenue for 2024, driven by 12 months of Informa ...