BMW launched two fragrances, AMBERNESS and BERGAMOOD, that represent the brand's core value of joy through scent. BMW defines ...

The Mercedes-Benz brand has grown ever since the start of ... Much like Mercedes-Benz, sometimes less is more. The BMW logo is only blue and white with the letters “BMW” on top of the circle.

BMW is about to introduce a new CS—short for Competition Sport—version of the beloved M2 sports coupe. The German luxury ...

In 2025, the BMW brand will undergo a transformation that ... here it’s etched into the metal on the front and rear of the car. The logo remains recognizable, but there are two fewer parts ...

BMW Motorrad unveiled the Concept RR prototype at Concorso d’Eleganza Villa d’Este, showcasing the future of RR-series ...

In the latest episode of ‘Moments with Marketers… in Uber Rides’, BMW’s General Manager of Marketing, Alex McLean, joins Uber’s Michael Levine to talk about how brands can create emotional connection ...

Unveiled by the brand’s Indian branch ... and Frozen Deep Green. BMW’s classic logo decorates the car at the front, rear, and on the wheels. Other highlights of the build include the black ...

In 1917, Rapp changed its name to Bayerische Motoren Werke GmbH, which kickstarted the BMW brand. Traces of Rapp Motorwerke's origins can even be seen in the modern logo. Around August 1918, ...