BMW’s ‘Heart of Joy’ Is Secret Behind Next Big EV Leap

BMW’s next-gen EVs depend on an unassuming black box called ‘Heart of Joy’
The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.
Here’s how BMW plans to boost EV range and efficiency with its new ‘Heart of Joy’ ECU
BMW promises its Neue Klasse electric vehicles will have 30% more range and 30% faster charging. How? BMW revealed
BMW unveils 'superbrain' that will power its next-generation EVs
To showcase the power of the "Heart of Joy," BMW employed a stripped-down, camouflaged prototype core called Vision Driving Experience (VDX) test rig. The car was driven by Jens Klingmann, a German racer who has won consecutive races for BMW at the Italian GT Championship.
The BMW Vision Driving Experience Concept Previews Radical Performance EVs to Come
The "BMW Vision Driving Experience" may have a bland name, but it's a quad-motor EV test bed for the M cars of tomorrow.
Endurance test for “Heart of Joy” - the BMW Vision Driving Experience
Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for series production,
BMW’s odd views on EVs are driving massive success
The Tesla Model Y and Model 3 are among the top-selling EVs because they offer great range at an approachable price. In a recent interview, BMW’s head of research and development, Frank Weber, said the automaker was against larger batteries with more range for its EVs.
BMW’s ‘Heart of Joy’ Is The Secret Behind The Next Big EV Leap
The BMW Vision Driving Experience is a prototype powered by a secret weapon designed to test endurance and performance for the next generation.
BMW details its custom ECU for soulful next-gen EV driving pleasure
BMW has been talking up its forthcoming Neue Klasse range of electric cars since 2023, and it's now revealed more info about the key component that will shape your driving experience in those vehicles: a powerful electronic control unit (ECU) built in-house,
BMW's Insane, 13,000 LB-FT Vision Driving Experience Proves The EV Future Will Be WIld
With an unholy amount of torque and Tesla-like software integration, the future of BMW's Neue Klasse EVs looks promising.
BMW Is Testing a Supercomputer in This Wild Prototype to Make EVs More Fun
Developed in-house, the VDX is about restoring driving excitement, especially in EVs. And the BMW prototype has some crazy ...
Green Car Reports2d
BMW's Heart of Joy control unit promises next-level vehicle dynamics, efficiency gains
Advanced hardware and software systems will help BMW's Neue Klasse EVs deliver a new level of driving dynamics.
BMW's Flexibility Is Paying Off During 'Rollercoaster' EV Transition
That makes it much easier for BMW to adjust its mix of EVs to ICE products, giving it flexibility that rivals don't have.
BMW's Latest Concept Gives a Clearer Picture of Upcoming 3-Series EV
The Vision Driving Experience hints at the production car's design and houses a "superbrain" called "Heart of Joy" that aims to preserve BMW's driving dynamics.
Tesla Model X vs BMW iX: A six-figure EV SUV showdown
In 2025, wealthy car buyers will be spoiled for choice in the EV segment, especially as the average purchase price for an EV ...
The Brain of BMW’s Latest Neue Klasse EV Can Handle Five-Digit Torque
The BMW Neue Klasse concept unveiled in 2023 previewed a completely new styling direction for the Munich-based brand, but the ...