Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Banners alone won't do the trick in a deflated, post-bubble Web ad market. Learn what new styles and techniques have emerged over the past year so you can maximize returns while balancing your ...

Banner ads often promote products, services, events or brand awareness. The success of an ad depends on factors such as design, placement and relevance to its target audience. Featured Partner ...

Today’s column is written byWill Braithwaite, marketing manager at Jun Group. Banner ads were enjoying a happy retirement after their heyday in the ’90s and 2000s. That all changed around 2019, when ...

The banner ad that’s widely described as the first ever was a little rectangle purchased by AT&T on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it.

With the average click-through rate at a historic low of 0.06 percent, banner ads are failing to deliver results 99.94 percent of the time. Here are 3 viable alternatives with proven results.

Banner advertising didn't arise with the advent of the Internet as a hub of commerce. Physical banners have been used for many years in offline situations to promote stores, restaurants and services.

Ads like this don't just look cool; they can sell for 10 times or more what a lame banner ad goes for. The New York Times is experimenting with Medialets in its iPhone app.

The banner ad season starts around Memorial Day, but it doesn't end when the beach season winds down. The advertisements are often flown over parades and festivals, with the season continuing into ...

The ads appeared to be injected either by his parents' router or by their ISP. "I pulled up the Web inspector in Chrome and examined the source of a page which had the ad," Henkel wrote.

Now, most banner ads have an abysmal click-through rate of .08%. “What has come later is horrendous,” says Otto Timmons, one of the creators of the AT&T banner.