What beachgoer hasn't looked up to see a small plane towing a banner inviting them to try a new beer brand, restaurant or ...

This first banner ad invited users to “click” in an era when advertising was still a one-way interaction. This event was, in retrospect, a revolution delivered in just 8KB. Since that first ...

Today’s column is written by Will Braithwaite, marketing manager at Jun Group. Banner ads were enjoying a happy retirement after their heyday in the ’90s and 2000s. That all changed around 2019, when ...

This new ad format has not been widely rolled out to free users of the app. YouTube Music is among the best audio ...

As old tools for ad targeting dry up, marketers are getting savvy about owning relationships with consumers. Instead of reaching customers by banner ads or renting that reach on social media alone ...

Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have ...

While Fire TV isn’t the only platform that includes banner ads and sponsorships, Amazon has been more aggressive about selling off chunks of its interface. Roku devices, for instance ...

Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen. The report was based on data ...