Barbie is more than just a doll. The brand does $1 billion in sales across more than 150 countries annually, and 92% of American girls ages 3 to 12 have owned a Barbie, thanks in part to her ...

Kaavia James is “a Barbie girl, in a Barbie world” — wait, scratch that. Barbie (and all of us!) actually live in Kaavia’s ...

Mattel and Outright Games today launched Barbie Project Friendship, on the PC and consoles. Players can join Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts as they team up to save the Malibu ...

Barbie was about the only form of interactive ... was that neither the distribution channel nor the industry had girl games on their radar. They believed that females were computer-phobic and ...