Then came fan art, fan fiction and fan covers of the songs on social media. When the show opened off-Broadway last month, it sold out entirely. In February, Be More Chill will move to Broadway.

Many fans who had never seen the show at Two River but heard the music online started drafting fan fiction about the characters and drawing fan art. Last year, Tumblr ranked "Be More Chill" as the ...

How did the composer turn a low-profile musical with the tween-friendly title Be More Chill ... people around the world to post Be More Chill fan art, stream the cast album more than 150 million ...

I don’t really know what, if anything, “Be More Chill” (at the Lyceum ... a reality untroubled by other humans would be drawn to art that is untouched by anything human.

“Be More Chill” is already a Broadway Cinderella ... miraculously hit 200 million-plus streams, wound up a fan-art favorite on Tumblr, attracted commercial producers and sold out last summer ...