J. Cole, in which Cole suggested that Drizzy, Kendrick Lamar and him are the big three of the rap industry. The Big Three in this generation's rap industry are commonly referred to as Drake ...

In this episode of ‘Billboard Unfiltered,’ Billboard staffers Carl Lamarre, Trevor Anderson and Kyle Denis debate who the new big three of rap are, why Tommy Richman’s debut album failed ...

Streaming data for rap’s “Big Three” — Kendrick Lamar, Drake and J. Cole — amid their clash How each diss track upped the ante and impacted the artists’ listener counts Why high ...

To draw a sports analogy, this would be like if Michael Jordan and LeBron James got in a three-point shooting contest to determine who is the real GOAT. This has the potential to start an all-out rap ...

The debate over who the greatest rapper of all time is has been going strong since rap first emerged. These days, however, the conversation mostly revolves around the Big Three- Kendrick Lamar ...

DaBaby is staking his claim in rap’s Big 3 after dropping a new LA Leakers freestyle amid weeks of explosive Hip-Hop competition. DaBaby is staking his claim in rap’s Big 3 after dropping a ...

Denis believes Tyler, The Creator is one of the tastemakers trailblazing for the next generation of rap and should be more highlighted in big three conversations. “I think that combo of his accl ...

In this episode of 'Billboard Unfiltered,' Billboard staffers Carl Lamarre, Trevor Anderson, and Kyle Denis debate who the new big 3 of rap are, why Tommy Richman’s debut album failed ...