Adan Diggs is 15 and yet to play in a high school basketball game but he is getting help with the NIL process.

Adan Diggs is 15 and yet to play in a high school basketball game but he is getting help with the NIL process.

Aminé is going back to high school for his latest New Balance collaboration.

Official pictures, pricing, and release information for Boston Celtics forward Jayson Tatum's third signature Jordan Brand ...

Elliott Hill started at Nike as an intern in 1988 but steadily scaled its ranks, banking on values of grit and hard work ...

Heading into Wisconsin Tech Month, here's a look at three Black tech founders making a difference in Milwaukee: Aichelle ...

College endorsements could help revive Nike's struggling stock, with strong growth potential in China and promising brand ...

NBA legend Michael Jordan was issued a major challenge by Chris Paul in a room full of kids and the Chicago Bulls icon prevented the youngsters from getting free shoes.

Chicago Bulls legend Michael Jordan looks to make some more money after selling his Illinois mansion for $14.9 million, per reports.

LeBron James has been partnered with Nike. Drafted as the first overall pick of the 2003 NBA draft out of St.Vincent-St. Mary ...

Jim Riswold, an advertising rule-breaker who made Nike part of the cultural zeitgeist and helped turn sneakers into coveted status symbols with campaigns such as “Bo Knows” and pairing basketball dunk ...

Right now it's like a hairline Jordan Chiles has been accused of ripping off the Chicago Sky's Angel Reese by signing a shoes deal with Nike just weeks after being cruelly stripped of her bronze ...