The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas! The rankings were determined through an analysis of the consumer participation, media ...

Before Fitzsimons was a consumer psychologist, he was a high-school stock clerk at his local grocery store, and he remembers a lot of the store-brand stuff being “terrible.” It went on the ...

The world’s most popular sexual health company has finally revealed exactly what the brand name means, after many speculated online about what it stood for. Durex is a company predominantly ...

Several fashion and beauty brands stood out at Coachella this year, but one dominated. Fashion retailer Revolve earned the most media value at the annual festival in California. Influencer ...

The U.S. Commerce Department under Secretary Howard Lutnick abruptly fired five of the 11 board members of Brand USA, the nation’s destination marketing organization, last week. It seems even the ...

Harrison joined Rapha as brand consultant in January and will now work with the leadership team, overseeing a re-evaluation of the brand's market position. Harrison and Millar previously worked ...

The Trump administration is remaking Brand USA, although the end game is unclear at this point. Five Brand USA board members, including the board chair, were abruptly fired via email on Friday ...

As the trade war between the United States and Canada continues, you may be searching for Canadian brands to support. On Thursday, Brand Finance, a brand valuation consultancy, revealed its annual ...

By Katie Kilkenny Labor & Media Reporter The past few years have seen an explosion of celebrity brands, producing everything from tequila to lipstick to luggage. But few of the top celeb-fronted ...

In an era where consumers are bombarded with information, brands no longer compete just on products or services—they compete on trust. Yet, trust is at an all-time low. Consumers are skeptical ...

Touted as a premium, high-performance colour cosmetics brand, LOVETC is positioned at the intersection of global quality and Indian authenticity, offering a vibrant and empowering take on beauty ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can tap ...