It comes down to consistency and conviction. Cult brands don’t dilute themselves trying to appeal to everyone – they make ...

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

From the classics of Scandi design to the new upstarts on the scene, here's a potted history meets shopping list for the most impactful brands from Denmark, Norway, and Sweden ...

Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

The Moto Book 60 brings a good mix of sturdy design and OLED display. However, is it enough to beat the competition?

Canva is much more than a free online logo maker, and its premium pro subscription package adds extra features and brand kits to a design app ... are for users. For example, many logo maker ...

Often the shape of a logo design correlates with or is relevant to the business and encompasses basic brand elements. For example ... to stand out from other similar companies.

For example, the financial industry often uses symbols of growth, security and trust: Then, look at disruptor brands ... similar to your customers before finalising. Their feedback leads to a ...

It needs to evolve beyond static logos and consistent palettes to encompass voice, motion, and immersive touchpoints. Look at Google’s Circle to Search branding, for example. This feature ...

The California-based surf brand Lost International claim ... her new album Mayhem is "substantially similar if not nearly identical” to the logo they trademarked back in 2015, according to ...

The Power of Visual Storytelling For today's brands, BP's example clearly warns that design should follow substance, not lead it. The most successful visual identities don't create new realities – ...