Apple is a company that has mastered the art of marketing like no other. Its campaigns have transformed products into ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Costco's halo effect might be costing you more than you think. Learn how to shop smarter and save real money on your next ...

Analyst Brian McNamara from Canaccord Genuity maintained a Buy rating on Solo Brands Inc Class A (DTC – Research Report) and keeping the ...

Jenn covers retail, customer loyalty and behavior, CX and CRM. Brand-celebrity partnerships ... Cracker Barrel partners with her. “A global icon like Dolly Parton, well, she has this innate ...

Discover the fascinating histories behind some of the world’s most famous style brands – Dr. Martens boots, sports brand Nike, and luxury jeweller Bulgari – in three pocket-sized books full of ...

An icon in the shape of a lightning bolt ... Honor, a China-based phone brand, released its Magic V3, the thinnest and lightest foldable phone on the market. Here's why I bought it, despite ...

There is no doubt in my mind that this business titan created an extraordinarily branded business model, establishing himself as an undisputed icon of Indian business not to mention a brand ...

New owner Maverik, which purchased the Des Moines-based convenience store company in April 2023, announced Wednesday it plans ...

NEW YORK, NY / ACCESSWIRE / October 29, 2024 / Enjovo, a forward-thinking U.S.-based candy startup, is set to shake up the ...

McDonald's, Starbucks, and others this week have highlighted a "value war" as customers push back on high prices for fast ...

Ty Haney, the founder of Outdoor Voices, joins Gen C to discuss community loyalty, rewards ... her alternative energy drink brand and how she is building the brand through tokenized community.