Hilton named most valuable hotel brand 2025, marking a decade of leadership with luxury growth and global expansion in a ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty ...

YouGov reports Caitlin Clark and LeBron James are America's favorite athletes, highlighting their influence on sports fandom ...

After scooping my way through more than a dozen options, it was clear that not all vanilla ice cream is the same.

Apple WWDC 2025 Day 4 reveals tools reshaping B2C marketing—interactive snippets, watchOS widgets, and visionOS for always-on brand engagement.

What Matters Most Brand equity is built on identity, awareness, associations, loyalty, and advocacy, making it essential for market success. Creating a strong brand identity enhances recognition, ...

Easy to align - Use the crowd to your advantage Social validation is one of the strongest forces in behaviour. People trust what they see others doing, especially when the choice feels low-stakes ...

As IPL 2025 moves into its third week, a new report shows fan passion is still rooted more in individual stars than team loyalty. According to fresh data from the eDART-IPL25 study by CrispInsight ...

Download this Brand Loyalty Icon In Line Design Brand Loyalty Customer Trust Brand Commitment Client Engagement Loyalty Program On White Background Vector Brand Loyalty Editable Stroke Icon vector ...

Delhi: “It is important to create long-term brand loyalty, not just offer-driven loyalty,” said Sankar Chatterjee, CEO, Decathlon India, at The Economic Times Great India Retail Summit held in ...

This generation tends to be highly brand-loyal, with a preference for brands that provide consistent quality and meet their needs. This pragmatism translates to what they want in a loyalty program.