Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

As an investor, I especially appreciate companies with strong brand recognition. Brand strength helps businesses consistently grow over time ...

A new book about Taylor Swift recounts a formative experience in her life and career: when LeAnn Rimes remembered Swift's ...

The power of a customized t-shirt extends beyond the marketing sphere into building a community around your brand. When ...

Costco has more than 120 million members, and the popular Kirkland Signature brand is a big part of that success. Here are some reasons why.

Diamond Loyalty is approaching 3 million members and has given away its most exclusive reward — a free honeymoon — 1,000 ...

Paytronix, the leader in guest engagement for restaurants and convenience stores, has launched the Paytronix Assistant, a ...

Informed by Brynna Mann's research, the Managing Director of Strategic Growth & Innovation at Cherry Bekaert, this article ...

Questions can be asked in natural language as in an e-mail or a live conversation. Where possible, the Paytronix Assistant will provide responses that pull directly from the rich data of a brand’s ...

This week - AI gives open source all it can handle, while retailers look to digitize their turnarounds. Marketers are still ...

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning into its American heritage and preppy core products.