Before McDonald’s became the world’s largest restaurant chain by revenue, it was just a humble barbecue drive-thru run by two brothers, unaware they were laying the foundation for a global fast food ...

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Hilton named most valuable hotel brand 2025, marking a decade of leadership with luxury growth and global expansion in a ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Influencer Marketing in the digital era comes out as the prime tool for brands to reach target audiences. While such competition is on a never-ending rise and consumer needs have altered completely, ...

Ty Haney, the Founder of Outdoor Voices, joins Gen C to discuss community loyalty, rewards, Web3 and her new company, Try Your Best.

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty ...

YouGov reports Caitlin Clark and LeBron James are America’s favorite athletes, highlighting their influence on sports fandom ...

Nike faces $1 billion tariff hit as sales decline continues. Company plans price hikes and production cuts while launching ...

After scooping my way through more than a dozen options, it was clear that not all vanilla ice cream is the same.

Master effective loyalty campaign strategies to boost customer retention. Learn to design personalized loyalty marketing programs that enhance engagement.

Nordstrom’s loyalty program, The Nordy Club, comes with so many benefits, including alteration services, beauty exclusive ...