For Melissa Wood-Tepperberg, founder and creator of the MWH Method and the fitness startup Melissa Wood Health, creating branded props that take her signature method to new heights provided ...

Network, advertising and production executives say that this season, more and more brands will venture outside the confines of 30-second ads. They may have no choice: As technology and clutter blunt ...

With a potential TikTok ban still looming and platforms competing for relevance, one big question looms for brands: where should their content go next? Joe Perello, founder and CEO of Props, believes ...

Today, Marvel is displaying a whole slew of props from Avengers 2 — including Ultron's Mark One (the body he cobbles together for himself before attacking ...

Kareem Abdul-Jabbar: How Misbehaving Stars Use Their Kids as Brand-Enhancing Props. When the famous bribe their kids into college or parade them on TV they are really using the façade of a ...