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The Business & Financial Times on MSNThe power of personal branding: Why every leader needs oneThat’s where personal branding comes in.Personal branding is not self-promotion. It is the intentional effort to shape how you are perceived by colleagues, clients, stakeholders, and even competitors.
As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail ...
we'll demonstrate how the pursuit of greatness transcends any single arena while inspiring future generations to achieve their own definition of excellence," read the Jordan Brand statement.
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