Even though the verbiage might change, the necessity of pay transparency isn't going away, a vice president at Salary.com ...

Cobalt Keys LLC, a company specializing in helping businesses grow and boost revenue through fresh strategies, has announced ...

I attended the recent conference on Women in Trade and Investment organised by the Women of Africa Network (WOAN) and Ecobank ...

Shein executive Peter Pernot-Day spoke at Web Summit Vancouver about how the brand’s on-demand model fuels speed, variety and ...

AI doesn't just steal the insights; it masters the execution techniques that bring those insights to life, brand expert Allen ...

Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

To stand out, brands need more than clever headlines—they need deep audience understanding, purposeful structure and business ...

Sources close to the matter claim Apple is considering rebranding its operating systems to make them less confusing.

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

Cos managing director Daniel Herrmann and design director Karin Gustafsson unpack the brand’s luxury repositioning, from ...

Ask someone about their brand, and they’ll likely point to a logo. Maybe it has a sleek font or a color that pops. But that’s not a strategy, right? That’s decoration. A real brand strategy ...

Be proactive in getting your company’s name and reputation established for more than just traditional search engines.