This story is part of your SHN+ subscription There is plenty of demand ahead for senior living operators in 2025 and beyond, ...

To stand out, brands need more than clever headlines—they need deep audience understanding, purposeful structure and business ...

Hospitals and health systems recognize that strategic growth is only possible if they offer consumers the right programs and services in the right place at the right time. Without smart marketing ...

Schloss Bangalore Ltd, owner of 'The Leela' brand, is investing Rs 1,131 crore in five new hotels. The company, launching a ...

Through its branding campaign, called WeAreBloomington, the city is trying to generate a brand — a slogan or logo, for ...

Cadillac's EV strategy is drawing in a wave of first-time buyers, many of whom are conquest customers dropping their Tesla in ...

In today’s hyper-connected world, digital marketing is no longer optional, it’s essential. As consumers increasingly turn to search engines, social media, and online shopping, businesses must meet ...

Discover how AI tools can help you start a thriving one-person business. Save time, reduce costs, and turn your passion into ...

OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses ...

Smoothie King – the world’s leading purpose-driven smoothie brand on a mission to inspire healthy and active lifestyles – ...

Crocs taps a marketing veteran credited with making tumblers cool to create heat around its flagship and HeyDude shoe brands.

Even in the face of cost pressures, Colgate has been resolute in its commitment to investing behind its brand; we think this spending is thwarting material consumer trade down to private label ...