Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad following its Dylan ...

A Bud Light seller apparently stuck with too many cases of the unsold brew in the wake of the company’s Dylan Mulvaney fiasco is offering $20 rebates on purchases of a $19.98 case of beer.

A Bud Light executive who claimed the beer company needs to update its “fratty” and “out-of-touch” image appeared to enjoy the Greek Life at Harvard while partying at an alleged “haven ...

Bud Light might be experiencing a knockout of its own, but this time it’s on purpose. The Anheuser-Busch beer is becoming the official sponsor of mixed martial arts league UFC, the two companies ...

Bud Light sales are down nearly 30% compared to last year after a boycott in response to its partnership with a transgender influencer, according to a report. The sales volume of Bud Light dropped ...

Dylan Mulvaney, Kid Rock and bullet-riddled Bud Light cans. (Photo illustration: Yahoo News; photos: Dylan Mulvaney via Instagram, Kid Rock via Twitter) ...

The CEO of Bud Light’s parent company blamed online misinformation for the controversy surrounding its marketing with transgender influencer Dylan Mulvaney, in an interview with the Financial ...

Alissa Heinerscheid, Bud Light’s vice president of marketing, has taken a leave of absence, according to AdAge, weeks after the brand was criticized and boycotted by far-right personalities for ...

Bud Light was in a downward spiral before the Dylan Mulvaney controversy — and the damage has begun to spill into Anheuser-Busch’s other megabrands, according to the New York Post ...

Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand's decision to hire transgender influencer Dylan Mulvaney as a spokesperson. According to data cited by the beverage ...

After more than two decades as America’s best-selling beer, Bud Light has slipped into second place. Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ...

Kid Rock, Travis Tritt and a host of transphobic Bud Light lovers apparently have missed a basic business fact known by any 6-year-old who has ever successfully sold lemonade: beverage makers ...