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LIV Golf risks woke row after hiring former Bud Light chief behind controversial trans campaign
Former Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her ...
LIV Golf makes shock woke hire with exec who tanked Bud Light with controversial trans campaign
The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now ...
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after her transgender marketing campaign cratered brand
Heinerscheid’s reputation turned radioactive after her dismissal from Bud Light, where her woke rebranding crusade — ...