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Barbie and Hot Wheels maker Mattel pulled its full-year profit outlook late Monday, citing uncertainty surrounding the Trump administration's trade war. "The mitigating actions that we're taking are ...
If the specific reason why remains a mystery to anyone, Mattel CEO Ynon Kreiz explains: because they're going to raise prises on the toys. In an appearance on CNBC's "Squawk Box" on Tuesday ...
Now “We have become an IP [intellectual property] company.” Mattel’s CEO, Ynon Kreiz, is betting big on licensing deals linked to movies about Mattel’s big brands. WireImage This ...
One of the goals of President Donald Trump's 145% tariffs against China is to drive manufacturing back to America. But the odds of that are low, at least when it comes to toys. "We need to ...
Mattel, however, has reduced its dependence on ... Ynon Kreiz previously served as CEO of Maker Studios, which was acquired by Disney in 2014, and earlier ran Endemol Group and Fox Kids Europe.
Robbie Brenner leads entertainment division with Jennifer Breslow, Darian Lanzetta, and Tom McNulty on board.
Mattel will combine its existing film and television units to produce and foster new entertainment efforts. Two theatrical ...
Mattel has been diversifying its global manufacturing for nearly a decade in an effort to reduce its dependence on China. By the end of the year, less than 40% of Mattel's product will be sourced ...