It's no secret that Aldi sells products visually similar to those of its well-established competitors. But using Australian ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Looking to boost your mood this spring? Cadbury World is a daim-good option to keep yourself and your family entertained during the rainy months. The Birmingham-based attraction is hugely popular ...

The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...