Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

Oct 11, 2024; Logan, Utah, USA; UNLV Rebels wide receiver Ricky White III (11) catches a touchdown pass in front of Utah ...

And now that he is back in office, the recently-crowned Philadelphia Eagles will be the first NFL team to face the increasingly thorny prospect of a visit to the White House. “I’d be honored ...

Former USC Trojans head football coach Pete Carroll is back at making offseason decisions in the NFL. Carroll's return to ...

Donald Trump faces a decision over whether to invite the Philadelphia Eagles to the White House after their win at Super Bowl LIX. The Eagles recorded a 40-22 victory over the Kansas City Chiefs ...

James Dator has been covering a wide range of sports for SB Nation for over a decade, with a special focus on the NFL. If you’re the kind of person who believes in conspiracy theories ...

While much of the speculation surrounding Kelce has focused on whether this could be his final NFL game, another question has surfaced—if the Chiefs win, would he attend a White House visit ...

who are looking to become the first NFL team to win three straight Super Bowls. Dating back to Super Bowl XXXIX in the 2004 season, the team wearing white jerseys has won 16 of the past 20 Super ...

No, I really don’t care. Jeanty’s contact balance, vision and chops as a receiver make him the best RB in this class, and a fit for most offenses in the NFL. With Chip Kelly running the ...