The Chivas Regal Effect is a fascinating phenomenon in marketing and consumer psychology. It suggests that higher prices can lead to a perception of higher quality, even without any change in the ...

Over the past two years, “I Rise, We Rise” has been the defining ethos behind Chivas’ modern-day chapter ... career in front of the lens as a model for various campaigns, lookbooks, and ...

and model. Ahead of the new F1 season, Leclerc teamed up with blended Scotch whisky label Chivas Regal to highlight his off-track passions. The partnership was celebrated at “Leclerc’s,” an ...

Looking for more than just your ordinary nightcap? Chivas Regal’s latest pop-up bar might be your kind of spot. Dive into a world of excitement, connection, and unforgettable nights at the ...

Pernod Ricard has begun bottling its Chivas Regal 18 whisky in a lighter glass bottle. The bottle has 25% less glass compared to the company’s previous packaging for its 70cl Chivas Regal 18 product, ...

Pernod Ricard has begun bottling its Chivas Regal 18 whisky in a lighter glass bottle. The bottle has 25% less glass compared to the company’s previous packaging for its 70cl Chivas Regal 18 ...