In the latest addition to the Extra range, blended scotch whisky brand Chivas Regal has unveiled the Chivas Regal Extra Smoky ...

Earlier this month, Chivas announced the arrival of a new bottle for its iconic Chivas Regal 18 scotch whisky. Morphing the traditional rounded shape into a taller and slimline silhouette ...

Chivas Regal welcomes Charles Leclerc as Global Brand Ambassador with an exclusive pop-up piano bar ahead of the first Grand Prix of the season, with an appearance from the self-taught pianist.

The Chivas Regal Effect is a fascinating phenomenon in marketing and consumer psychology. It suggests that higher prices can lead to a perception of higher quality, even without any change in the ...

Pernod Ricard has begun bottling its Chivas Regal 18 whisky in a lighter glass bottle. The bottle has 25% less glass compared to the company’s previous packaging for its 70cl Chivas Regal 18 ...

Chivas Regal hosted an exclusive event earlier this week to kick off its partnership with Formula One and Drive to Survive superstar Charles Leclerc for an evening that seamlessly blended music ...

New Delhi: Chivas Regal has announced Formula 1 driver Charles Leclerc as its global brand ambassador in a multiyear partnership. Leclerc is also a self-taught pianist and composer. Chivas Regal ...

Throughout the collaboration, Chivas Regal and Charles will encourage fans to forge their own paths in redefining success. The partnership will celebrate the achievement of personal goals and ...