The company might not be familiar to readers, having been formed from a merger of France’s two leading brands of Pastis (an aniseed based local liquor). Readers might be surprised that Pernod is ...

As well as buying less, some drinkers are switching to cheaper liquor brands and venues or ... large pub group Marstons reported Christmas Day bookings up 11 percent on last year, adding it ...

It became popular in the New World in the 1700s where it was eventually adopted as a Christmas drink, plausibly because the amount of liquor in it resulted in a "cup of good cheer," so to speak.

or 48,960,000 quarts, or 61,200,000 fifths of Christmas cheer. The cheer ... The stockmarket, already on a liquor spree (TIME, Nov. 8), promptly went through the roof. In New York, American ...