Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

On a recent trip to New York's famous Times Square, Josh Gurgiel, a self described OOH nerd and head of oOhmedia's creative ...

It aims to significantly strengthen and support India’s rapidly evolving Media and Entertainment industry, fostering ...

Chris Walker, director of public and external affairs, Advertising Association, offers more info on how adland can play its ...

Tongue-in-cheek is a style of humor rooted in sarcasm and irony. It's playful by design. But it works best when the tone, the ...

The American Advertising Federation (AAF), the "unifying voice for advertising," announced seven new inductees into its prestigious AAF Advertising Hall of Achievement (AHOA). The AHOA celebrates ...

In 2013, Fireman Capital Partners, the investment firm started by Reebok’s founder Paul Fireman, sold Hudson Clothing for $97 ...

“Our goal is to build the ultimate Video Agent that allows anyone to turn an ad concept or a story outline into a complete video with ease,” said Jax, CEO of SJinn. “Users can focus on the core ...

Has the American Eagle Ad brought back people's appetite for advertising? If the talk around the latest Sydney Sweeney jeans ...

As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms ...

The ​​Boulder County Film Commission is accepting entries from local creative digital professionals who would like to be ...

AdSchool’s JumpStart graduate program is now accepting applications for its 2025 intake in WA, offering ambitious students a ...