Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

Tongue-in-cheek is a style of humor rooted in sarcasm and irony. It's playful by design. But it works best when the tone, the ...

The American Advertising Federation (AAF), the "unifying voice for advertising," announced seven new inductees into its prestigious AAF Advertising Hall of Achievement (AHOA). The AHOA celebrates ...

In 2013, Fireman Capital Partners, the investment firm started by Reebok’s founder Paul Fireman, sold Hudson Clothing for $97 ...

Has the American Eagle Ad brought back people's appetite for advertising? If the talk around the latest Sydney Sweeney jeans ...

The ​​Boulder County Film Commission is accepting entries from local creative digital professionals who would like to be ...

Creative and performance teams have long operated in silos. Now, AI is bridging the gap — turning emotional storytelling into ...

NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign ...

Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that ...

After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a creative win.

New spots visualize how a slice of pizza stacks up to a similarly priced slice of a burger to boost a long-standing deal and reach value-focused consumers.

With 72% of consumers avoiding brands that ignore them, Audacy shows how personalized radio helps companies make real, local ...