Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

Tongue-in-cheek is a style of humor rooted in sarcasm and irony. It's playful by design. But it works best when the tone, the ...

The American Advertising Federation (AAF), the "unifying voice for advertising," announced seven new inductees into its prestigious AAF Advertising Hall of Achievement (AHOA). The AHOA celebrates ...

In 2013, Fireman Capital Partners, the investment firm started by Reebok’s founder Paul Fireman, sold Hudson Clothing for $97 ...

Has the American Eagle Ad brought back people's appetite for advertising? If the talk around the latest Sydney Sweeney jeans ...

Santa Rosa County calls for shedding Florida's "pretty stupid handcuffs" on tourism spending and seeks the freedom to be ...

The ​​Boulder County Film Commission is accepting entries from local creative digital professionals who would like to be ...

In the case of these Ikea concepts, for example, the focus is on the product itself—an area where AI currently excels. If you ...

Creative and performance teams have long operated in silos. Now, AI is bridging the gap — turning emotional storytelling into ...

AI-powered ads mirroring the tone and style of original streaming content present brands an opportunity to fit into the ...

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring ...

Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that ...