A.I. may push ad creatives from producing to consulting. At Cannes, Monks, a marketing technology agency, will showcase a new ...

Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.

The activation at Les Monks Café will feature conversations with influential leaders and brand innovators, June 16-19.

The integration is designed to simplify creative management for Amazon Sponsored Ads by centralising assets and automating ...

With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

Today’s highly competitive market requires much more effort to stand out in the ad world. Creative advertising is all about correct attribution to a brand/product. Creative advertising campaigns are ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The 1950s and ’60s were known as the golden age of advertising because no other era ...

Particularly in recent years, social issue campaigns have attempted to make their voices heard across the world, through the use of incredibly creative printed ads. One of the main issues that can ...

Leadership in creativity and artistry in advertising help distinguish brand leaders. Knowing how to use creativity to deliver powerful ad messages is key. The creative team is the collection of ad ...