LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest customer segmentation study on the banking industry. A leading banking sector ...

Demographic segmentation involves dividing the customer market using variables such as gender, age, income, level of education, occupation, socioeconomic status, type of family ...

Client segmentation is a critical tool that helps companies break down people into distinct groups and tailor their marketing and sales efforts to them. In this article, we’ll delve into the nuts and ...

The report, “Best-Managed Firms: Client Segmentation Strategies – Optimizing client experience and firm performance,” is part of the Schwab Market Knowledge Tools (MKT) series. It gives reasons why ...

Customer segmentation is often key to better business success. Segmenting them can vary by industry or by the nature of the company (e.g., a startup versus a mature business), ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Customer Segmentation Done Right. News. Oct 1, 2005 15 mins. IT Leadership. If banks could choose their customers the way kids choose sides on the playground, customers in the 18-to-35 age bracket ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider ...

Client segmentation may make business sense, but it defies common client-servicing sense APR 18, 2014 By Megan Carpenter ...