With factors like trade volatility and crushing cost surges, cost optimization is no longer the end-all, be-all.

When trying to decide on dividing up your customers there are numerous segmentation methods. Here we look at the Curry's ...

Customer segmentation is crucial for focused, cost-efficient marketing. How do you go about building out your segments? It all starts with data.

Advice firms are reviewing their client bases for potential segmentation, ahead of the advice guidance boundary final policy proposals.

Customer segmentation is a powerful tool that drives growth and ensures customer engagement.

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: well-crafted on paper, rarely applied in practice. A new exposé from ImpactSense ...

With the increasing complexity of consumer preferences and behaviors, businesses face challenges to capture the dynamic nature of online consumer behavior, highlighting the need for advanced ...

Four Segmentation Tactics For B2B Lead Generation By not leveraging advanced segmentation in your B2B lead generation tactics, you risk damaging a client relationship before it even starts.