Five Ways AI Can Improve Your Sales Process And Drive Customer Value
For tech-savvy business leaders, integrating AI into their sales processes has become a game changer in today’s fast-paced ...
Marketing1y
Target-Audience Segmentation: Why You Need It and How to Do It in Five Easy Steps
A broad audience must be broken down into narrower groups for ads and messaging to work. Personalized Communication Supposes Segmentation Once a customer makes a decision to buy, the task of the ...
Hosted on MSN1mon
Streamlining Client Service: How Advisors Can Avoid Pitfalls in Segmentation
Penny Phillips, founder of Journey Strategic Wealth, outlines the pitfalls and flaws in advisors' segmentation and client service. In this episode of "The Deep Dive," host Jay Hummel talks with ...
GenAI: Optimizing Product Management, Search And Customer Experience
Generative AI’s capabilities have even extended further, allowing for customization of some product designs and virtual ...
Marketing16d
Five Segmentation Gaffes (And How to Avoid Them)
Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...
Warc3y
Understanding the Customer’s Relationship With a Brand: The Role of Market Segmentation in Building Stronger Brands
In essence there is no single unified purpose behind market segmentation. The objective of segmenting a market differs from study to study and from client to client. For example: To develop a customer ...